Gear up for Gratitude Camp!

Ready for some adventure?!

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If you’ve been a long-time follower on my blog, you know that once or twice a year my BFF and I host Gratitude Camp. I hope you’ll join us April 4!

It sounds like a bunch of fun – and it is! – but more importantly it is about focusing on donors, and showing them the #donorlove.

Here are the facts, according to the 2016 Fundraising Effectiveness Project:

  • Donor retention in North America in 2015 was still rather bleak – 46%.
  • For every $100 raised in 2015, $91 was lost through gift attrition.
  • For every 100 donors gained in 2015, 96 were lost through attrition.
  • We know that a simple 10% increase in retention can lead to a 200% increase in lifetime donor value.

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All The Things You Wrote

Last year my grandma gave me a big envelope, the contents bulging. “What is it?” I looked in.IMG_3059

“It’s cards and letters,” she said. “I don’t want my kids having to clean things up,” she said in her no-nonsense way as I pulled out a card. They were written to her from me when I was a kid. I looked through it a bit when I got home, but feeling melancholy I put it in my box of mementos.

But last week I was tidying the shelf that had the box of old photos and keepsakes and this unmarked envelope rose to my attention.

There it was: everything I ever wrote to her. I sat on the floor and read every one. There were lots of thank you notes and chatty letters, postcards from travel, some get well cards, my birth and graduation announcements she had kept. I felt sentimental and happy she had saved them.

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Who Gave You Good Stewardship?

Hey fundraisers!

I want to hear about the most fabulous stewardship YOU have ever received from a nonprofit.

What – to a fundraiser – makes a thank you extra special?

What – for a fundraiser – clearly and emotionally shows the impact of a gift?

I asked two of my BFFs about their favorites – Shanon Doolittle and John Lepp. Both of them had told me about some amazing stewardship pieces that keep them giving and feeling great.

Shanon gets a big thanks from Amara.  

Shanon loves Amara because fostering kids – and giving them a forever home – are important to Shanon. She has been involved with Amara in a variety of ways, and she was their key speaker at their gala fundraiser last fall (and her ask helped them raise the most money ever!).

What she loves about it: The card was a child’s birthday card –  which fits perfectly with their mission. She loves the sentiment “it made me think of kids and all the kids who will now be touch and helped thanks to your leadership and involvement. Roar.”

What I love about it: I love this because the sentiment is simple and heartfelt. No list of all the wonderful things about Shanon. It drives home how Shanon is making a better life for kids. Can you imagine picking up a basic card from the store and changing it into a tear-jerker?

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Appreciation, Gratitude and Thanks

CanoesShanon Doolittle and I are having so much fun leading the Gratitude Camp!

For those campers hanging with us, I’ve brought together my previous posts about appreciation, gratitude and thanks.

Other readers might be interested too. Because, really, you cannot over thank a donor. You can over-communicate with a donor, you can be a bit “stalker-ish” with a donor but I firmly believe that heartfelt, genuine thanks will always be appreciated greatly and deeply.

Here’s a dozen – read one or two and see if they hit the mark for you.

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The Beautiful Game

The Beautiful Game

I am surrounded by all things World Cup.

Tansley Nemean League

Tansley – Nemean League Champs

My husband is English by birth and played football (soccer) all his life, including semi-pro, until he immigrated to Canada.  He is football mad (in a stiff-upper-lip sort of way). And by far his happiest moment in life was being at Wembley for the win in ’66.

My daughter is working in Brazil, where the Copa Mundial is being played in 12 venues across the country. The entire population is going completely loucoTodo o Brasil celebra.

And although I’m not a massive fan, I’m still hoping Team USA wins because Clint Dempsey and DeAndre Yedlin of Seattle Sounders FC (from my hometown) are playing!

So naturally, I’m thinking about lessons fundraisers can use from the beautiful game.

You’re part of a team. Your team may comprise your area of fundraising, your entire fundraising team, or your nonprofit. And even if you are in a one-person shop, you still have a team – your board, champions and volunteers. A great Fußball team capitalizes on the individual strengths of each player to create a strong, synergistic whole.

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