Welcome to 2016!
In the lead up to the New Year, did you see your inbox piling up with end-of-year asks? I sure did.
In those last days of the year, there was quite a bit of chatter on Twitter about that. But this tweet from The Whiny Donor struck my heart… “Sometimes we give in spite of the stewardship.”
Wow. So many fundraisers – or their colleagues – spent lots of time crafting “don’t-forget-us” or “please-give-right-now” year-end emails. Somehow, the same diligence doesn’t seem to apply to thanking quickly or with heart. Why?
As fundraisers, we all know that better thanking – prompt, heartfelt, sharing impact – leads to a stronger connection between a donor and the charity.
So why are there still so many courses and books and blog posts and conference sessions about thanking donors, crafting better donor stewardship, and reporting back to donors? Because thank yous still aren’t happening. (Check out this post by Lynne Wester about her Giving Tuesday experiences with gifts, thanks, and resolicitations.)
Don’t expect your donors to give in spite of the stewardship your nonprofit offers.
Thank you letter creation can end up being a process. Don’t let it.Instead, make 2016 the year you lead with gratitude… and here’s how. Continue reading