Ready for some adventure?!
It sounds like a bunch of fun – and it is! – but more importantly it is about focusing on donors, and showing them the #donorlove.
Here are the facts, according to the 2016 Fundraising Effectiveness Project:
- Donor retention in North America in 2015 was still rather bleak – 46%.
- For every $100 raised in 2015, $91 was lost through gift attrition.
- For every 100 donors gained in 2015, 96 were lost through attrition.
- We know that a simple 10% increase in retention can lead to a 200% increase in lifetime donor value.