So, while working on my blog for this week (which I’m still writing) I tidied up my office area and found out that I have five duplicate books! Because I love sharing and enjoy helping new fundraisers or those without many resources, I’ll give send along one of these books to a fundraiser who makes a good pitch as to why they need one! Make your case in the comments.
The Thank You Economy by Gary Vaynerchuk
I just love this book and wrote a review (I haven’t reviewed every fundraising book I’ve read, unfortunately). I think this is a great book to fully understand why customer service and thanking is so critical, and draws important ideas from the old economy to how social media works to enhance customor service. I often suggest that people have someone from the C-Suite read this to better understand the great role that social media can play in connecting with customers and supporters.