I’m naming this post “Small Batch Monthly Donors” because at this nonprofit, there are a precious self-selecting few who have been faithfully giving on a monthly basis. They are awesome and as a group give more than $9,000 annually.
There is plenty of room for improvement for this mighty group of donors. In the past there had never been any specific appeal to become a monthly supporter, simply a box to check on the donor envelope. Donors received a welcome letter, a thank you and tax receipt in December, and the typical communications sent to donors and members of the nonprofit (e.g., invitations, newsletter, etc.).
This year, I initiated Board Thank You calls for long-time, monthly and major donors. The monthly donors were thanked in late January and February.
[Earlier this year I was keen to launch a spring monthly donor appeal; I received terrific advice during #FundChat – Managing Your Monthly Giving Program and started a thread on the discussion group on LinkedIn. Then I got in touch with Agents of Good (John Lepp and Jen Love) for their counsel because they understand it is ALL about the donor. Their advice: Sit tight. Improve your communications. Vastly improve your fall appeal. Create more donor love to better prepare your donors.]
My first impulse is always to say Thank You. There are about 35 monthly donors – about the same number as our major donors. Now was the time to find out why each had given, for how long and make a plan for each.